![]() ![]() ![]() Unique pandemic circumstances encouraged women to start 49 percent of new companies in 2021, up from 28 percent in 2019, as reported by Gusto. īecause the internet has made entrepreneurship accessible for millions of women worldwide, we’re seeing a welcome surge in women-owned businesses globally. Social media allows female entrepreneurs to connect not only with other women who are building businesses, but also with their ideal customers, who are often women as well. Women all over the world are realizing their true potential for several reasons. ![]() Indonesian women, in particular, rely on social media to attract new customers’ attention - 63 percent of their enterprises use sites like Instagram and Facebook for promotion, according to a Women’s World Banking Report. Women who have historically been discouraged from working outside the home or building independent businesses are finding success with microbusinesses that depend on online tools like social media. Women’s entrepreneurship and social media Here’s what you need to know about how social media marketing can help women-owned enterprises reach their key markets. If you want to expand your business, social media could be a critical factor in its development. Women across every ethnic group and industry can learn from the success of their predecessors and grow their businesses with online tools. Fortunately, as innovations such as the internet have become part of the fabric of society, determined women have found success in business using social media. Women have not always an easy path toward entrepreneurship and economic independence. ![]()
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